Dell + AMD Team Up

Overview

Dell wanted to showcase how AMD integrated GPUs can increase the AI workload capabilities of their servers.

Goal

Create a spot that balanced technical explanation with the energy of a hype piece—showcasing specific products while communicating complex ideas entirely through visual storytelling.

Solution

I scripted and storyboarded the spot, developing visual solutions for complex technical concepts without relying on voiceover. I also art directed the visual language and helped guide the animation and final rendering process.

Art Direction

Since this was in the early days of Gen AI, we had the task of defining how Dell’s AI is visually depicted. With exploration we landed on something that conveys both progression and calculation, but in a organic way.