Zespri Kiwi Nationwide Ad Campaign 2025

Overview

In 2025, Zespri Kiwi wanted to spoof the classic spy movie format for a new advertising campaign spanning two commercials and a series of social videos.

Goal

Translate the cinematic language of spy films into a polished CG world while maintaining the playful tone of the campaign and bringing the storyboards to life in 3D.

Solution

As CG Supervisor, Co-Director, and Final Lighting Artist, I helped translate the storyboards into 3D, set up and guided shots, and oversaw the technical animation process. I also handled the final lighting and look of the shots, giving the campaign its finished cinematic sheen.

Hein Zaaymananimation